KOI Living Logo

KOI Living is branding for residential apartments in Parramatta, Sydney. As the target market was Chinese investors, the name ‘Koi’ was chosen. Fish are thought to bring good luck or fortune in Chinese symbolism.

Our logo was designed in a square format, creating impact on signage and being clearly visible from a distance. A contemporary representation of intertwined koi create the ‘O’ of the logo. Orange was chosen as in China, it represents happiness and love.