Colour & Sales

Colour is like a silent salesperson that works tirelessly for you.

It makes a lot of sense to choose your colour wisely as your choices can send specific messages to your customers or clients. Colour is a vital key element in communication, enticing and attracting people to your product or service. It creates brand identity and, most importantly, helps set the scene to make a sale.

Psychologists have found that colour can account for up to 60% of the acceptance or rejection of a new product or service.So it’s no wonder that corporate companies spend millions of dollars on colour choices because of the psychological effects they have on the consumer.

The power of colour is something that most people are unaware of, but the fact is, very few people are unaffected by it.

Colour effects people in many ways depending on age, gender and ethnic background. Certain colours or groups of colour tend to evoke a similar reaction from most people and this is how it can be of used to help improve sales.

Our designers have had extensive colour theory training in our proprietary methodology to help you achieve optimum results for your product or service.

Example: The Psychological Effects of Blue